Brochure & Flyer Benefits

Passing out flyers and brochures at the right place and time can do wonders for your business. This can happen in the street or in the mall. It starts by approaching a stranger. New contacts occur every day in this informal and personal manner. With a little initiative, the person passing them out might be able to close a sale or be referred to someone who may need your product. Studies show that even some people who pick up a flyer from the sidewalk go to the shop it advertises. Advertising is inherently such an odd endeavor that a thrown-away flyer can bring a few customers - even in the age of the internet.

Brochures can effectively advertise events, restaurants, products, and many other things. Business owners have been passing them out for centuries. It is important for them to be succinct in language and have an eye-catching design. Every brochure must be unique. A brochure can be printed in from one to four colors, and there are many attractive and unusual ways to fold it. A brochure can be saddle-stitched or bound in some other fashion, but these kinds of binding are not common. A typical brochure is double-sided, printed in four colors on gloss paper and folded into thirds ("tri-fold").